Tag: Web/Digital

What we did for AIC (the genesis of our Concierge CIO service)

The American Institute of Conservation (AIC) is the largest professional association for people dedicated to the conservation of artistic and cultural works. They hired me (Matt Morgan) to be their Digital Strategy Advocate; we didn’t know it at the time, but that was the birth of Concrete Computing’s Concierge CIO service. As a Concierge CIO, […]

A few words about the Metropolitan Museum of Art Website Relaunch

I was the primary lead on The Met’s website relaunch 2009-2012. We called it a “relaunch” rather than a redesign or rebuild because it really was about the whole site–strategy, design, technology, workflows, marketing, fundraising, everything. In 1999, The Met launched a website that made a lot of news and broke some new ground. There […]

Don’t talk about page length in web design reviews

Discussions about page length are almost always more effective when they are discussions about Concise writing Information architecture Prioritization Form usability. Almost inevitably, if you have a web design review meeting, someone will say “these pages are too long. I have to scroll too much.” This inevitably leads to an unproductive discussion that’s mostly about […]