I’m giving a talk Friday, June 23rd, for Fundraising Day New York. If the slides go up somewhere, or there’s AV of it, I’ll post it here too.
Here are a bunch of resources I referenced in the talk.
Some places you can buy ads:
Some low-activation energy ways to do landing pages:
WordPress Landing Pages
Lead capture (optin/modal box) services:
Web forms services:
Gravity Forms (WordPress)
We all hate ads almost as much as we hate paying for stuff:
The Most Hated Online Advertising Techniques (Nielsen Norman Group research report)
Great book about how UX can be in the service of business goals:
UX Strategy (Jaime Levy)