Category: Case Study

Enabling digital transformation by minimizing infrastructure

When we migrate business software like CRM, Accounting, Fundraising, Student Information, Collections Management, Content Management, or anything else to the Cloud or to SaaS (which is probably on some Cloud–so I’m going to use the terms interchangeably in this post), we accrue a lot of benefits. Remote access is easier, and you don’t need any […]

A simple marketing plan for an advocacy startup

In 2014 I took a job as Director of Product Management at America Achieves, working primarily on their Raise The Bar program. America Achieves is a nonprofit startup accelerator, and Raise The Bar was its program dedicated to aiding parents in supporting their children’s education. It was exciting to get back into advocacy (1993-1999 I […]

Moving a small business to the Cloud

Early this year (2023) we began working for Astral Artists, a talent agency for upcoming jazz and classical music performers. Astral Artists is actually a nonprofit, which like most small businesses has to be really careful with expenditures. Astral Artists, with only seven employees, is too small to have its own internal IT staff. Tech […]

What we did for AIC (the genesis of our Concierge CIO service)

The American Institute of Conservation (AIC) is the largest professional association for people dedicated to the conservation of artistic and cultural works. They hired me (Matt Morgan) to be their Digital Strategy Advocate; we didn’t know it at the time, but that was the birth of Concrete Computing’s Concierge CIO service. As a Concierge CIO, […]

A few words about the Metropolitan Museum of Art Website Relaunch

I was the primary lead on The Met’s website relaunch 2009-2012. We called it a “relaunch” rather than a redesign or rebuild because it really was about the whole site–strategy, design, technology, workflows, marketing, fundraising, everything. In 1999, The Met launched a website that made a lot of news and broke some new ground. There […]